Personas affect content!

I wrote a post today on the importance of defining personas — it’s on our strategy blog at Viget.com — but didn’t really explain the particulars of this process and its affect on content.
Of course, when you understand your audience, you’re better prepared to WRITE for them. Maybe this is common sense. But [...]

To thine own self be true

I wrote a post today called To Thine Own Self Be True on VigetAdvance, which is all about web strategy. Part of strategery in the web that I love so much is finding the best ways to communicate through writing. With all the design bells and whistles, and the sweet user experiences custom [...]