What?

I wrote a post on Viget’s strategy blog today detailing a fluid process that can help clients get from point A to point B when they sit down to write web content. One of the problems I face both at work and when freelancing personally with clients is that they are attached to certain [...]

Enthusiasm equates to personality

I wrote a post on our VigetEngage (marketing) blog today after being inspired from a Copyblogger post on the importance of enthusiasm in writing.  One thing I can honestly say about my life is that I’ve been rewarded for exuding enthusiasm — I’ve also been reprimanded for it being “overwhelming to older staffers,” so I [...]

MINI’s website makes me want a MINI more

Now that my awesome and totally reliable Saturn VUE is paid off, I’m feeling like an adult. I think once I spend five years of my life balancing rent with car payments, and the latter drops off, I recognize that I’ve passed a milestone. I try to ignore the sadness of realizing I’ve [...]

Personas affect content!

I wrote a post today on the importance of defining personas — it’s on our strategy blog at Viget.com — but didn’t really explain the particulars of this process and its affect on content.
Of course, when you understand your audience, you’re better prepared to WRITE for them. Maybe this is common sense. But [...]

Don’t be lame

Spend all of your time and money on a robust infrastructure to support the gorgeous, sifr-filled design for your new website, then attack the content when it’s all over. What’s that leave you? A brilliant site with copy that reads like an afterthought – because it was. What gives?
Sometimes, it’s the little [...]