The Queen felt compassion for the man to be hanged, so she moved the position of a comma in the decree, causing it to reverse the meaning. Almost as if it would question the sanity of someone wanting to hang the man.

Do you know what the sentance was, or of another example?

Thankss.

Thanks for the comment, and glad my observation was food for thought. I remember the days of “Dude, you gotta get a Dell,” that may not be a part of today’s marketing initiatives, but that kind of an approach (I think) certainly would resonate with consumers better than assuming they’re willing to read all of the community resources without knowing much about your communities in the first place.

Kudos to taking on new strategies! We’ve done our own at Viget Labs with our blogs — trying to facilitate some great dialog in the communities at-large that influence the work we do (web strategy, design, development, and marketing).

So far, this new strategy has worked for us tremendously, and we’re excited about the results — but we definitely paid close attention to ensuring the readers find what they’re after…and that meant, for us, to balance the “traditional about us” page people were seeking with language that is direct but approachable.

I’m sure the paragraph you talk about is all users would need to orient them to your mission, then get them filtered into the more community-centric/social media areas of your site.

Thanks again for the comment — glad to have been able to spark some ideas!

The other objective has been to integrate our community sites into our ‘about’ section - blogs, videos, ideas, forums, podcasts. Lots of companies have an ‘about’ landing page that never changes. We’re trying out something different to see if it works!

That said, you make a great point about there not being an opening paragraph to describe what the company does. Thanks to your post here - I think we’re going to add one. Thanks for your feedback!

Though he is the most recognized figure on Earth, up there with Elvis, Madonna, and Mickey Mouse.